Marketing Essentials
Suitable for: Anyone in a marketing position, directly or indirectly, who is new to the role or for those who want to review their marketing activity to date.

Style: A workshop with a mix of learning, creating and delivering
Objectives of the workshop:
This workshop looks at how to create a marketing plan, clarifies marketing positioning and targeting, explores appropriate marketing communication tools and channels and develops an understanding of marketing budgeting, measuring and control.
The workshop will also give participants an introduction to marketing which will be of use should they be considering progressing a formal qualifications through the CIM.

The workshop deals with:
Understanding marketing and how it fits in an organisation
Planning a marketing campaign
What markets to target
The marketing mix
Branding
How customers buy
Marketing communication
Marketing tools , inc the Internet
Measurement and control – how to ask for a budget!
Customer relationship marketing

Contact details

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